Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

One-price policies are more likely to be applied in marketing programs based on individual bargaining.

Supplies are also called MRO items.

The secret to choosing the best advertising strategy is developing a message that best positions a firm’s product in the audience’s mind.

Nonverbal cues like body language and tone of voice are important to the communication process.

In an FOB pricing policy, the seller pays all freight charges to transport the product from the manufacturer’s loading dock.

Frequency marketing programs are promotional efforts sponsored by organizations that solicit involvement by individuals who share common interests and activities.

Geographic indicators such as job growth give useful guidance to marketers, depending on the type of products they sell.

Transaction based marketing emphasizes retaining customers over making a sale.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.