What information in a story lead is most valuable to readers?

You are writing a story about a new mask mandate issued by your city’s health department in light of COVID-19. Which of the following aspects of your reporting is most important?

In a 24/7 news environment, critical thinking is ______.

You are in the process of reporting on an upcoming vote to increase funding for local schools. Which of the following is a proactive step that will most benefit your reporting on the topic?

Who is most susceptible to fake news stories?

What is the best way to decide what type of lead to write for your story?

Which of the following story types is most likely to include elements such as lists, video clips, or interactive graphics?

Which is most likely to influence the type of media that a news consumer uses to get his or her news?

Which of the following is often a benefit of asking an open-ended question?

For a story to be effective, it is important for readers to have the same ______.