Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

Raw silk is an example of a consumer product.

A well-designed Internet-based marketing research project can cost less than offline research yet yields faster results.

A full-service research supplier is a marketing research organization that performs all the steps in the marketing research process for a client.

Consolidated metropolitan statistical areas (CMSA) are limited to the same state, making it difficult for marketers to tap into similar product-use patterns among populations in neighboring states.

Prior to the 1930s, most of the marketing research involved gathering written testimonials from purchasers of firms’ products.

All Hispanics speak the single universal form of Spanish.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

Phishing is the voice equivalent of vishing.

Sports celebrities and actors use social media marketing to create a positive public image.