While implementing the strategy of category management, a category manager oversees an entire product line and is responsible for the profitability of the product group.

The U.S. service sector makes up only one-tenth of the nation’s economy.

Advertising is an important component in the marketing mix for accessory equipments.

Managers are responsible for communicating the goals of total quality management to all staff members.

The classification system for business products emphasizes customer buying behavior rather than product uses.

The first step in measuring customer satisfaction involves comparing actual sales to forecasted sales.

Product strategies are essentially the same for consumer and business markets.

Once consumers have used a product, seen it advertised, or noticed it in a store, it moves from the unknown to the known category, which increases the probability that they will purchase it.

A brand is said to have high relevance if a large number of consumers feel the need for the benefits offered by the brand.

A product’s package color, size and label shapes are all part of its trade dress.