Cindy flies regularly between Atlanta and Los Angeles. She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta’s frequent-flyer program). Still, she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule. Cindy uses ________ to decide which airline to fly.

What is the best approach for allocating resources in a digital marketing strategy?

A company that sells only multigrain, low-calorie bread should use a(n)________targeting strategy.

Franchising is the most common type of contractual ________ marketing system.

When LEGO crowdsources ideas through LEGO Ideas and lets fans vote on future products, this is an example of:

What is the first step in developing an effective digital marketing strategy?

Which of the following is an example of a digital marketing channel?

Shampoo displayed in supermarkets offer shampoos for dry hair, oily hair, straightening hair, building volume, fighting dandruffs, and color-treated hair.   Marketers are using _______________segmentation. 

Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This practice is called

In the case of Band-Aid adhesive bandages, the brand name has