Which term refers to ideas about what is desirable in a social setting?

Physically attractive people are perceived as smarter, cooler, and happier than average people. These perceptions are a result of the ________.

The ability of a person to pass from one social class to another is called ________.

A ________ includes a buyer, a seller, a product or service and other factors, such as how the physical environment makes one feel.

________ refers to a strategy in which a message presents two or more specifically named or recognizably presented brands and evaluates them in terms of one or more specific attributes.

Manuel still remembers the impact of his first college class in the United States. As a new immigrant, he was sincere in his desire to learn about the American culture that he had chosen to adopt. His college professor taught Manuel many things about the American culture. In doing so, the professor was acting as a(n) ________.

A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.

Dimensions we use to judge the merits of competing options are called ________.

The first stage in the consumer decision-making process is ________.