A ________ is defined as a group whose members share beliefs and common experiences that set them apart from others.

________ happens when we do not devote as much time and effort to a task as we could because our contribution is part of a larger group effect.

Dimensions we use to judge the merits of competing options are called ________.

The first stage in the consumer decision-making process is ________.

If a member of the upper class wore shredded Levi’s jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

The average American’s standard of living continues to improve. These income shifts are linked to two key factors: ________.

Older adults that control more than 50% of discretionary income are considered the ________ market.

________ describes consumers in terms of their aesthetic and intellectual preferences.

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn’t even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell’s purchase decision process has become one of less and less effort. Latrell’s decision process in an example of ________.

According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.