You’d like to own your own business, and you love to work with your hands, preferably outdoors. That’s why a lawn and garden maintenance business is the perfect match for your abilities and interests, and you’re ready to start! Which type of distribution channel will work best for launching your new service business, and why?

Which of the following variables of service quality best represents the readiness to serve one’s customers?

Your company’s leather goods are very well received in the marketplace. But you still have not been able to resolve the issue of packaging. These bags and briefcases have to be packaged substantially so your customer receives a flawless product, but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way. You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly. What marketing channel are you managing? Select the best answer from the choices below.

At the _____ in the consumer adoption process, potential buyers begin to seek information about the product.

Of the following actions, which one is most likely to be part of the new promotion strategy at Panera Bread?

Which of the following statements is TRUE regarding outdoor advertising?

People love celebrity gossip, which is what makes your Hollywood insider magazine so popular. That’s why your product is sold in a wide range of outlets, from bookstores to drugstores and convenience stores to outdoor kiosks. As the marketing director for the magazine, you’ve set up a fairly long distribution channel because:

Nations Bank has engaged in extensive marketing research to learn more about its customers – especially those in the 18 to 30 age group.  The research identified that these consumers do not enjoy visiting a bank branch location and prefer to manage their banking via their smart phone, tablet, or computer.  The bank has invested in sophisticated applications that enable consumers to deposit checks, check their balances, pay bills, and transfer funds.  Nations Bank believes this investment in research to understand consumer needs enables them to develop the right array of services that will lead to improved market success and overall performance.  This is an example of a(n):

Companies who do not have large budgets to spend on advertising and print media might utilize _______ marketing, using unconventional, innovative, and low-cost techniques to build name recognition and reach their target audience.guer

Canteen Company is a major supplier for vending machines in a variety of locations such as schools, offices, and public buildings. A Canteen sales representative typically sets appointments to meet with customers and discuss their needs for vending services. Once a customer account is signed, Canteen keeps the vending machine operating and stocked with the preferred products. What type of sales channel does this describe?