At the health food product manufacturer where you work, your…

At the health food product manufacturer where you work, your boss, the Chief Marketing Officer, has just asked you to develop a strategic plan for introducing a new high-energy protein bar. You’ve just come up with a great idea: to give away free samples on college campuses, which are loaded with busy people on the go who need more energy. If they like the product, it’s guaranteed that this market segment will talk about your product on social media, thus creating a buzz. In which section of your strategic plan does your idea belong?

Javier is the business manager of his college.  In his role,…

Javier is the business manager of his college.  In his role, Javier makes a lot of business decisions.  Javier is currently considering installing a vending machine in one of the dorms for soft drinks.  The machine rents for $200 a month and the electrical use is minimal.  Javier can buy soft drinks for $.25 each and plans on charging $.75 each from the vending machine.  What is the contribution margin on the soft drinks?