Mary Kay is a beauty, skincare & make-up company that sells its products directly to the final consumer.  They do not sell to wholesalers and retailers.  This is an example of a(n) ________________________________________ .

Jane was at the doctors office with her Grandma flipping through magazines, when she saw the Taco Bell ad (below)!  She immediately noticed it was a Taco Bell ad due to the logo in the corner offering new Flamin’ Hot Doritos Locos Tacos.  The ad immediately made her hungry and she started craving tacos.  On the way home, Jane and her Grandma stopped at Taco Bell and bought the new Flamin’ Hot Doritos Locos Tacos and loved them.  She immediately went on social media to share her love of the new Flamin’ Hot Doritos Locos Tacos with the hashtag #FlaminHotDoritosLocosTacosDelicioso Stopping to buy the new Flamin Hot Doritos Locos Tacos represents what step in the communication process?  

Xiomara’s Designer Dresses (a small clothing shop near FIU) is having a sale – “Buy two, get one free”.  They are hoping to get customers to purchase more by lowering their prices in an effort to increase their sales.  This is an example of what pricing strategy?  

Jane was at the doctors office with her Grandma flipping through magazines, when she saw the Taco Bell ad (below)!  She immediately noticed it was a Taco Bell ad due to the logo in the corner offering new Flamin’ Hot Doritos Locos Tacos.  The ad immediately made her hungry and she started craving tacos.  On the way home, Jane and her Grandma stopped at Taco Bell and bought the new Flamin’ Hot Doritos Locos Tacos and loved them.  She immediately went on social media to share her love of the new Flamin’ Hot Doritos Locos Tacos with the hashtag #FlaminHotDoritosLocosTacosDelicioso Jane represents what step in the communication process?  

The number of people who have seen an advertisement represents __________________________ .

Harry Potter books have sold over 500 million copies worldwide and is the best-selling book series in history.  That’s why Universal Studios decided to buy the rights to build “The Wizarding World of Harry Potter” at their theme parks in Florida and California.  This is an example of ______________________________ :

Before selling their products nationally, Baby Abuelita chose to sell their dolls at “Cuba Nostalgia”, a weekend long event where the community comes together to experience everything Cuban.  What stage of the new product development process is Baby Abuelita in?  

A group of entrepreneurial friends were in various stages of the new product development process. Isabel had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration).  Raul had decided to open a men’s barber shop in Hialeah, so he began asking guys in the area if they would consider going to a new barber shop in Hialeah.  Carolina was in the process of creating a potential promotional campaign for when her product launches over the summer.  Andrea just began selling her new t-shirts in Target stores nationwide.    Who is in the concept development and testing stage? 

In April, Nordstrom always runs a sale on their remaining winter coat inventory in hopes of selling their merchandise to make room for the new spring items. This is an example of what pricing strategy?  

A local baker in South Florida sells the majority of their wedding cakes in the cooler months, where many couples get married outdoors.  This is an example of which segmentation strategy?