You’re a brand consultant and your client believes branding…

You’re a brand consultant and your client believes branding is about building awareness and driving trial as quickly as possible. However, you know that course of action may not be ideal. Instead, after taking Strategic Brand Management, how would you better explain brand building?

Question 4c: Briefly (no more than 4-6 sentences) describe a…

Question 4c: Briefly (no more than 4-6 sentences) describe and explain the benefits of randomization and allocation concealment in clinical trials. In your answer, also note how we check to see if these methods were successfully implemented and what problems may arise if they were not. 

Question 4d: To achieve their study objective authors mentio…

Question 4d: To achieve their study objective authors mention that they used “wo estimands — the treatment policy estimand (… with effects assessed regardless of treatment discontinuation or rescue intervention) and the trial product estimand (effects assessed if the drug or placebo was taken as intended) — … to assess treatment efficacy from different perspectives and accounted for intercurrent events and missing data differently.” What are the two types of analyses they conducted? Briefly (1-2 sentences) describe how these different analytic approaches impact bias and validity of the results.