The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is

Any group of people who, as individuals or as organizations, have needs for products in a product class and who have the ability, willingness, and authority to buy such products is a(n)

When marketing researchers consider sampling techniques, they are preparing to collect ____ data.

Primary data are best described as the

Participants in ____ frequently get to see pictures, products, advertising samples, and diagrams.

Market segment profiles are used to describe _____________ members of a market segment, and to explain ______________members in separate market segments.

In which of the following sampling designs do all members of a population have an equal chance of being selected?

The main focus of a marketing information system is on

The final step in the target market selection process is

Which letter represents telophase?