To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Many consumers shop for reasons other than just purchasing needed products.

Sports celebrities and actors use social media marketing to create a positive public image.

Typical sources of internal company data are sales records, financial statements, and marketing cost analyses.

Step outs occur when a company refuses to participate in price escalation between competitors.

During an eighteen-month period, sales of Mercedes automobiles, Carnival Cruise vacations, and Florida real estate increased by at least 20 percent. A marketer might deduce that the business cycle is in the late stages of recovery or experiencing a period of economic prosperity.

Raw silk is an example of a consumer product.

The original owner of a brand name can claim exclusive rights to the name even when the brand name becomes a descriptive generic name for a class of products.

Syncratic role is seen when partners independently make an equal number of purchase decisions.

The size and organizational form of the marketing research function is usually independent of the structure of the company.