Philippe experiences intense positive emotions about an idea he has for a new app. While doing research, he finds data that his app idea already exists and was not successful due to lack of users. Even with this data, he finds ways to justify continuing with his idea, noting that his idea is better and different. What might be true about Phillippe?

Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, transformed her hobby into a business when she discovered the joy of handcrafting cards during a period of depression. Lyles’s cards are designed to make people smile by including messages of empowerment, self-care and positive representation. Which pathway to opportunity identification does this most reflect?

San Francisco-based electric skateboard manufacturer Boosted used a two-dimensional rough draft layout to illustrate how their users would navigate their new mobile app. What did Boosted rely upon?

After several failed attempts to develop a prototype, an entrepreneur evaluates what went wrong, seeks feedback from others, implements their suggestions, and attempts to develop the prototype again. What is this an example of?

Which is an example of psychographic information of the target end users for a new smartphone app that automates scheduling appointments?

The inventor of Post-its was not looking to invent the product. However, during the innovator became aware of the adhesive during scientific experiments and saw that it could become a very successful product. What entrepreneurial trait does this demonstrate?

Which describes an example of a market?

MUD Jeans used recycled materials and 92% less water to create their product, which catered to consumers who were environmentally conscious. Which component of a market does this exemplify?

While using design thinking, Daniel attempts to determine if the technology currently exists to help bring his product idea to life. Which concept in design thinking is Daniel considering?

Nicole works for ETC Corporation, a small manufacturer of high-end kitchen appliances for restaurants. She has been lobbying her supervisor to allow her to design and sell a range of consumer-grade appliances using ETC’s design and manufacturing resources. Nicole is a(n) ______.