Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, tr…

Carla Lyles, founder of Carla Sue Greeting Cards & Gifts, transformed her hobby into a business when she discovered the joy of handcrafting cards during a period of depression. Lyles’s cards are designed to make people smile by including messages of empowerment, self-care and positive representation. Which pathway to opportunity identification does this most reflect?

The inventor of Post-its was not looking to invent the produ…

The inventor of Post-its was not looking to invent the product. However, during the innovator became aware of the adhesive during scientific experiments and saw that it could become a very successful product. What entrepreneurial trait does this demonstrate?

Nicole works for ETC Corporation, a small manufacturer of hi…

Nicole works for ETC Corporation, a small manufacturer of high-end kitchen appliances for restaurants. She has been lobbying her supervisor to allow her to design and sell a range of consumer-grade appliances using ETC’s design and manufacturing resources. Nicole is a(n) ______.