Cherice posted a funny video to her Instagram page showing h…
Cherice posted a funny video to her Instagram page showing her dog taking the remote control for her television and hiding it. The post went viral as other users commented how they can never find their remote control because of the same issue. A major television manufacturer showed the post to its engineering team to have them develop a remote control that could be located via a smartphone app. This scenario relates to the______ element of the marketing mix.