Cleanz Inc., a toiletries manufacturing firm, has launched a…
Cleanz Inc., a toiletries manufacturing firm, has launched a new range of natural sanitizing wipes. It wants to test its consumers’ reactions to this new product in an economical way. Therefore, Cleanz Inc. sends out flyers to a few selected members of the target market, advertising several of its products along with the new product. Besides this, it also takes the members to a mock shop and monitors their shopping behavior. In this scenario, Cleanz Inc. is using _____.