Coca-Cola, a leader in the carbonated soft drink industry si…
Coca-Cola, a leader in the carbonated soft drink industry since 1892, has a long history of exclusive contracts with universities and theme parks, preventing competitors from entering these populated locations. They also have established a strong supply chain by acquiring bottlers over the years, allowing them to control quality and costs. Which of the isolating mechanisms BEST describes how Coke has established and maintained competitive advantage?