Coca-Cola consistently runs ads across multiple platforms—TV…
Coca-Cola consistently runs ads across multiple platforms—TV, social media, billboards, and even sponsorships at major events like the Super Bowl or the Olympics. Even if consumers don’t actively pay attention to every ad, the repeated presentation of the Coca-Cola logo, jingles, and branding makes the product feel familiar and comforting over time, which generates a positive attitude among consumers. This is an example of _____________.