Consider the IKEA video advertisement entitled “Dining Room…
Consider the IKEA video advertisement entitled “Dining Room Table” (1994, U.S.) (click on the link). Next, consider the four (4) customer segment types. In your opinion, what specific customer segments are being targeted by this ad (or who might respond favorably to this ad)? Provide support for your answer. IKEA – Dining room table (US, 1994)