Dr. Nielsen’s 2005 Honda Odyssey has seen better days, and h…
Dr. Nielsen’s 2005 Honda Odyssey has seen better days, and he decides to buy a new car. When he gets to the car dealership, the car salesman shows him another Honda Odyssey that is marked up $5,000 more than what it would cost if Jared bought a similar car on an online car website. Which heuristic or effect is the car salesman trying to use to his advantage?