East Side Fitness is a fitness center in Tampa, FL. It is co…
East Side Fitness is a fitness center in Tampa, FL. It is contemplating whether to acquire a yoga studio directly across the street from its gym. The owners believe that the yoga studio will serve as a complimentary business. In turn, East Side will be able to increase the membership fees for current members by offering yoga services, as well as grow the overall membership by offering both fitness center services and yoga services. Which one of the following quadrants of risk will be most influenced by this decision?