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EMA Inc. Ethan Martinez owns EMA Inc., an advertising agency… | Wiki Cram

EMA Inc. Ethan Martinez owns EMA Inc., an advertising agency…

Questions

EMA Inc. Ethаn Mаrtinez оwns EMA Inc., аn advertising agency. At present, the cоmpany fоcuses solely on advertising. However, Ethan plans to expand the company's focus to include all the major elements of an organization's promotional mix. Ethan feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Ethan believes this is the most effective way to subdivide advertising. Because television is one of the most widely used advertising media, the company spends most of its time on television advertising. EMA knows what it takes to get the job done, and it is committed to success. Refer to EMA Inc. As Ethan plans to expand the company's focus to other major elements of the promotion mix, which of the following should he focus on if he wants to help his clients create and maintain favorable relationships with their various internal and external groups?