Essay (25 points): Answer the following questions in essay f…
Essay (25 points): Answer the following questions in essay format. Consider what you have learned in this course and recall your readings and lessons for which this exam is based as you address your essay topic. Remember, an essay is more than one paragraph. The World Wildlife Fund (WWF) is an international non-profit and non-governmental organization (NGO) whose mission is to educate the public about conservation efforts and promote environmental awareness. It has a history of positioning itself in brand activism. Due to decreased funding, the WWF must redesign its website’s UI/UX and create a stronger digital campaign for its U.S. outreach efforts. 1. Below are photos that the WWF can use to enrich its UI/UX in its new campaign on public policy awareness. Select one photo from the collection and explain why it would attract website visitors. Propose a new brand activism-based digital marketing campaign idea based on your photo selection.2. What would you do to enhance WWF’s SEO for your digital marketing campaign? PHOTO A: PHOTO B:PHOTO C:PHOTO D: