Fill in the blanks of the neuroscience of purchasing decisio…
Fill in the blanks of the neuroscience of purchasing decisions: ( .5 pts each) 2.5 pts total Seeing a activates neural circuits associated with thinking about gains. This is is the brain area called the . Seeing the of a product activates neural circuits associated with thinking about losses. This is is the brain area called the . Activation in the is associated with integrating gain and loss information all of which could be used to predict purchasing decisions.