For some personality types, certain product attributes would…
For some personality types, certain product attributes would be more valuable than others. You are in the office of a Buyer whose office is filled with awards, plaques and trophies. They greeted you with a strong handshake, displayed a serious demeanor and immediately told you that they are rushed for time. You know from their Linkedin profile that they were captain of their college tennis team. What product benefit “category” is likely to appeal to them and may be worthy of a few questions?