German automakers Audi, Mercedes-Benz, and BMW all share the…
German automakers Audi, Mercedes-Benz, and BMW all share the same goal of leading the international luxury vehicle market. Audi has made the decision to target younger professionals in established markets and this decision is reflected in the company’s new, trendy body designs. Audi’s approach of targeting younger professionals in established markets is a strategic move aimed at ________________.