Here is an basic ideation exercise. It comes from the idea t…
Here is an basic ideation exercise. It comes from the idea that a group gathers for a meal and brainstorms ideas and writes them down on the back of a paper napkin. This begins with reflecting on the problem or needs of customers. Each team (or individual on the team) has a napkin (or place to write) and a writing instrument. Teams/individuals draw a solution to the problem as a flow chart/sketch or graph. The team/individuals on the team also draws alternative solutions. The team evaluates the solutions based on meaningfulness, feasibility, and novelty. This is called: