“If imitation is the sincerest form of flattery, then McDona…
“If imitation is the sincerest form of flattery, then McDonald’s Big Mac ought to feel awfully flattered by Burger King’s new Big King burger—out this week and priced at $3.69. The King’s features include two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun. In fact, a bun trifecta: one on top, one in the middle, and one below—just as with the Mac.” – NBC News, Nov. 6, 2013. (a) (1 point) Evaluate Burger King’s marketing strategy of launching the Big King burger in 2013. This response has a 75-word limit (b) (2 points) Suggest a comprehensive marketing strategy that can help Burger King face McDonald’s more effectively and be even more profitable. Explain your reasoning. This response has a 125-word limit