Belоw аre 10 questiоns bаsed оn the Kroff lectures for modules 1 thru 7. Choose 8 of the 10 questions to аnswer. Copy and paste your chosen questions individually into the eight answer boxes below and follow each with your answer. If asked to complete a table or illustration, you can type your answers below the respective table or illustration but be sure it is clear where your answers would be inserted. Question 1- In the context of considering a fear appeal in communicating a message, briefly describe examples of how any three of the four appraisals from the protection motivation model represented in a commercial for a home-security system. (Provide examples for three of the four appraisals, a-e, below) a. The information available regarding the severity of the threat Illustration in commercial: b. The perceived probability that the threat will occur Illustration in commercial: c. The perceived ability of a coping behavior to remove the threat Illustration in commercial: d. The individual’s perceived ability to carry out the coping behavior Illustration in commercial: Question 2- Describe specifically how usage of the ratings below differs AND is the same in calculating a celebrity's positive Q-score VERSUS their negative Q-score. A- One of my favorites B- Very good C- Good D- Fair E- Poor F- Never heard of Question 3- Below is a partially completed Decision-Making Matrix. Fill in the 6 missing labels (A-F). A- _____________________ B- _____________________ C- _____________________ D- _____________________ E- _____________________ F- _____________________ Question 4- Suppose I have invented a new type of jigsaw puzzle called “Mr. K’s Puzzling Puzzle,” and am trying to decide between using a celebrity or coming up with a personality symbol for my advertising campaign. What is one benefit and one risk of each? -Celebrity -Benefit: -Risk: -Personality Symbol -Benefit: -Risk: Question 5- Representatives for Wendy’s surveyed residents in Cedar City and from the results developed a multi-attribute-attitude-model (MAAM) for fast food restaurants (see below). Complete the three tasks (A-C) listed below the MAAM. McDonalds Wendy’s Burger King Attribute Importance Belief Belief Belief Price 5 5 3 4 Location 3 2 3 3 Service 3 3 4 3 Selection 5 4 3 3 A. Fill in the missing calculations to complete the MAAM (without using a calculator). B. Type the name of the preferred brand- C. Offer an example that represents one of the four possible methods for helping Wendy’s compete better with McDonalds, as described in the MAAM lecture. Then offer a second example that represents another of the four methods. In other words, your two examples should NOT represent the same method. Example 1: Example 2: Question 6- In conducting a situation analysis, a brand may use a SWOT analysis and/or a five-Cs analysis. Describe one benefit of each analysis that may be overlooked when using the other. Question 7- What are two programs (or demands) that the FTC can use to deal with deceptive advertising? What makes these types of federal-regulation programs more powerful than those that self-regulatory entities such as the NAD or NARB can use? Question 8- In the area of budgeting for an IMC proposal, why is a bottom-up approach (such as the objective-and-task method) preferable to a top-down approach (such as percentage-of-sales method)? Use the following information to answer questions 9 and/or 10. NOTE: You do not have to answer both questions. Neither answer is dependent on the other. -Suppose your friend, Bill, recently designed a mask (the type needed due to covid) that has a built-in drinking straw. He is calling this new product “StrawMask” and has asked for your advice regarding how to market it. Question 9- You have decided that creating a positioning statement will be critical to correctly positioning StrawMask in the marketplace, so you share with Bill the positioning-statement framework that you learned about in class. How would you describe to him the type of information he would use to complete each of the four components below? NOTE: You don’t need to include examples for each component, only the type of information that Bill should think about for each. -For (type of information that goes here) -Brand X is the only (type of information that goes here) -that (type of information that goes here) -because (type of information that goes here). Question 10- Below is an illustration of the PCO that includes its three categories of objective levels (although the names of the objectives are not provided). After reviewing the illustration, briefly describe an example of how Bill could use an objective level from one of the three categories (cognitive, affective, or conative) in creating an advertisement for the StrawMask. Specifically, address the three issues below in regards to your example: -Pyramid Level Category (cognitive, affective, or conative) and its respective definition? -Communication objective name and description? -Advertisement specifics that represent chosen category and objective? NOTE: You only have to choose one level and one objective in creating your answer.