In 1962, “The Dayton’s [now the retail corporation called, T…
In 1962, “The Dayton’s PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with ‘Target’ and immediately envisioned a classic Bullseye logo with three rings” (Target Corporate, Apr. 24, 2014). The Target logo, the Bullseye, that shoppers have become familiar with can be considered a symbol.