In 2013, Xunrui Communications was an upstart maker of inexp…
In 2013, Xunrui Communications was an upstart maker of inexpensive smartphones for the Chinese market. Xunrui purchases the components and assembles the phones in Shenzhen, located in southern China. These smartphones retail for about $65, significantly less than the $250 to $800 for smartphones marketed by Apple or Samsung, the top providers. Xunrui Communications is most likely using which pricing strategy in this example?