In a competitive category, building brand memory is key to s…
In a competitive category, building brand memory is key to standing out. We explored how Nike uses memory-building techniques to strengthen its associations and stay top of mind. Choose any brand—Nike or another you admire—and explain how it uses (or could use) one or more memory-building strategies to improve brand recall and consumer preference. You might reference: recirculation, chunking, elaboration, repetition, retrieval cues, sensory processing, or memory types like semantic or episodic memory. Your response should briefly address: The brand and category it competes in One or more techniques it uses (or could use), with a brief explanation Why this matters—how it helps the brand stand out, get chosen, or compete more effectively Suggested length: 75–100 words. Be specific and practical.