In class, we discussed how consumers’ attitudes are formed t…
In class, we discussed how consumers’ attitudes are formed through high-effort processing, particularly when they have strong motivation, ability, and opportunity (MAO). When this process is based on their cognitions (thoughts), it can include approaches like: Direct or imagined experience Reasoning by analogy or category Values-driven attitudes Social identity-based attitude generation Choose one of these approaches and explain how a brand or product outside of the examples we provided in class uses this strategy to shape consumer attitudes. Be sure to: Identify the approach. Provide a real-world example. Explain why it is effective in shaping positive attitudes. Please limit your response to a maximum of 100 words.