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A week аfter yоu shаred yоur аdvice (Questiоn 3) with your friend, he set up a meeting over coffee. He shared that he now is starting to think that Y Corp shouldn’t be innovating at all – at least not investing in disruptive innovation. He has read a few articles by Clay Christensen, and is convinced that Y Corp should focus on its core. Your friend has concluded that “our company should maximize the profitability of our existing strong businesses by focusing on efficiency, productivity, and incremental innovations. I’m going to get myself off of this task force.” a) Is your friend’s conclusion about not pursuing disruptive innovation, correct? Is it misguided for the leadership of a strong incumbent to try and “disrupt itself”? Why or why not? b) How should an incumbent pursue long-term success in dynamic markets and avoid “stagnation”?