Information about a consumer’s household demographics and li…
Information about a consumer’s household demographics and lifestyle, purchases, TV viewing behavior, and responses to promotions that are provided by one firm (as opposed to different firms providing different data, i.e., here, one firm collects all the different kinds of data from each consumer household in their sample) is called: A. multi-source data B. marketing research data C. single-source data D. on-line data E. in-home data