Instructions: Make a copy of the “Cold Email Case Study” Goo…
Instructions: Make a copy of the “Cold Email Case Study” Google Doc. Revise the message to improve the likelihood that bar and restaurant managers (the recipients) will reply and express interest in trying the app for free. The app offers cheaper Instagram advertising. You will revise in Honorlock to reduce distraction. In the Google Doc, use the “Your Revised Message” tab to revise the original message. When you’re finished revising, download the tab as a Word Doc or PDF and submit the file. Revise the original message so that it’s… More relevant and appealing to the reader How can you revise/redesign the message so that it is more relevant and appealing to the manager’s interests and values? What information about the app will matter the most to them? More appropriate for the situation How can you revise the message so that it better accommodates the busy manager’s limited time and attention? What information could be removed? Are revisions needed to ensure the message is appropriate for the (lack of) prior relationship and familiarity between the writer and reader?