J.J. Shoes is considering two different locations for a new…
J.J. Shoes is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and has assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown in the right-hand side of the table. Key Success Factor Weight Victoria Vancouver 1 Neighbourhood income .40 75 70 2 Community growth potential .25 60 80 3 Availability of public transportation .15 45 90 4 Labour cost .20 80 65 Required: Using the Factor-Rating method determine where J.J. Shoes should locate its new retail outlet. Round answers to 2 decimal points. Note: Weighted values for each key success factor for each location must be shown to receive marks.