Jax Inc, a U.S.-based firm, has recently started exporting c…
Jax Inc, a U.S.-based firm, has recently started exporting cosmetics to India. Jax Inc. has introduced a new range of mineral-based makeup products for the first time in the Indian market. As Jax Inc. has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of______.