Joe Westwood wants to join the car industry. He is creating…
Joe Westwood wants to join the car industry. He is creating the concept of a new car but believes he will struggle to be competitive because there are already existing competitors that have been in the automotive industry for a while. They have plenty of cash to continue growing while Joe does not have enough. He decides to not join the industry because of the difficulty to join and the shortage of cash. This is an example of _______________.