Julianna is the owner of Splendid Cupcakes and looking for a…
Julianna is the owner of Splendid Cupcakes and looking for a location to expand into a café. She narrowed her search to three locations; however, if she can’t find and acquire the right location, she will remain at her current location for at least the next two years. Which technique of managerial planning is Julianna demonstrating?