Juliet is a manager at her organization who wants to priorit…
Juliet is a manager at her organization who wants to prioritize reducing her advertising budget this year. To do this, she has charged her team to consider which advertising channels, such as magazines, social media, digital, and the like, have the greatest impact on producing customers for the least cost. A marketer on her team begins by compiling a list of all of the advertising channels and how many customers have come from each channel. She puts this information into a spreadsheet. At this stage of the process, what is Juliet’s team member gathering?