Lather Inc., a beauty manufacturing company, introduces a lo…
Lather Inc., a beauty manufacturing company, introduces a lotion that is more expensive than similar products available in the market. The customers love its lifting and firming features and do not mind spending more on it because they believe it is worth the price. As a result, the company makes a large profit from the sale of the new product. In this scenario, Lather has incorporated _____ in its business.