LuminaGlow, a new entrant in the skincare industry, is launc…
LuminaGlow, a new entrant in the skincare industry, is launching a premium facial serum made with sustainably sourced ingredients. The company invests heavily in influencer campaigns, luxury packaging, and storytelling around its commitment to clean beauty. Based on the value-oriented pricing thermometer concept, LuminaGlow is able to charge $90 per bottle for this serum because of marketing’s efforts to influence ____________ as customers associate the brand with high-end, results-driven skincare based on what marketers have intentionally done with the product, communications, and distribution for this product/brand.