Making food the world loves Jeff Harmening, the CEO of Gener…
Making food the world loves Jeff Harmening, the CEO of General Mills, strives to achieve their slogan of “making food the world loves.” He first collected data on his dependent variable of consumer ratings from 0 (low) to 100 (high) for all cereal brands. He then created an indicator variable generalmills to compare cereals produced by General Mills to cereals produced by competitors. He also collected data on the nutrition of each, including the amount of calories, fiber, and sugars. Below is the correlation matrix of the variables: