NeuroSync, a tech startup, launches a new wearable headband…
NeuroSync, a tech startup, launches a new wearable headband that uses neurofeedback to help users improve focus and reduce stress. While the product has strong clinical backing, early users report that the setup process is confusing, the companion app is difficult to navigate, and interpreting the biofeedback data requires watching several tutorials. Even tech-savvy consumers feel overwhelmed by the initial learning curve. Which product attribute is most likely acting as a barrier to adoption in this scenario?