Nina owns and operates a local coffee shop. Until recently,…
Nina owns and operates a local coffee shop. Until recently, her store was the only coffee shop in town. Most of her business came in the form of walk-in and repeat customers. However, there are now two other coffee shops in town, including a fast-food coffee chain. The amount of traffic to her shop has declined and her business needs to change. Nina, in collaboration with her employees, brainstormed new ways to conduct business. They decide to use related diversification to diversify from selling coffee only to selling a variety of food and beverage menu options. They soon begin implementing these changes. What type of change is Nina implementing?