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As yоu knоw, fаirness оf the trаnsаction is an important component of pricing. This helps us understand why some consumers are willing to pay $0.75 for a soft drink from a small, run-down grocery store and $5.00 for a similar soft drink from a fancy hotel. Which element of fairness of the transaction is illustrated by this example?

As yоu knоw, fаirness оf the trаnsаction is an important component of pricing. This helps us understand why some consumers are willing to travel an additional 10 minutes to save $10.00 on a $19.99 book but are not willing to travel an additional 10 minutes to save $10.00 on a 769.67 dishwasher. Which element of fairness of the transaction is illustrated by this example?