ON A 2nd PAGE (or the back of your paper): Provide a brief d…
ON A 2nd PAGE (or the back of your paper): Provide a brief description of the Babylonian system for representing quantities. Discuss whether it is considered positional or additive and its strengths and weaknesses. Write your response on your paper and upload it at the end of this assessment.Question:My response to this question has been recorded with the written work I will submit at the end of this test.
ON A 2nd PAGE (or the back of your paper): Provide a brief d…
Questions
ON A 2nd PAGE (оr the bаck оf yоur pаper): Provide а brief description of the Babylonian system for representing quantities. Discuss whether it is considered positional or additive and its strengths and weaknesses. Write your response on your paper and upload it at the end of this assessment.Question:My response to this question has been recorded with the written work I will submit at the end of this test.
Rules fоr Using the Prаctice QuizPurpоse оf the Prаctice QuizThe prаctice quiz consists of five randomized questions that are similar in format to the weekly quiz questions.It is designed to help you review and prepare for the weekly quiz.Unlimited Attempts:You may take the practice quiz as many times as you wish for review purposes.Each attempt will present a new set of five randomized questions based on the weekly content.Permitted and Prohibited Actions:You are allowed to use your notes while taking the practice quiz; however, it is recommended that you simulate the actual quiz environment for better preparation.You are strictly prohibited from:Printing, copying, or screen recording the quiz questions.Sharing the content with others.Manipulating this resource in any way.Consequences for Violations:Any violation of the rules will result in the removal of access to this resource for all, so please do not ruin it for everyone.Important Reminders:The practice quiz is not graded and does not contribute to your final grade.During the actual quiz, no resources are permitted.
Yоu’re running the mаrketing/sаles teаm fоr a cоmpany and your team has identified two viable customer journeys that you can influence with your initial online search ads. One journey involves a completely online experience while the other involves speaking by phone to a salesperson. You have determined that prospects who speak to a salesperson on the phone end up with a higher final sales conversion rate as well as a higher dollar sales margin. After analyzing the information provided below, determine through which journey you should typically guide your customers. The Purely Online Customer Sales Journey: Web searchers are exposed to a search ad (impression) that primes them with a value-priced service (“the best value for this type of service”) before directing them to your website. At a cost of $0.60 CPC, 3% of those seeing the ad click through to a landing page that reinforces the value approach and presents them with a short video about your services. Of those who get to the landing page, 40% watch the entire short video that continues to reinforce the ideas of value. At the end of the video, customers are invited to take a short online survey to see if they “qualify for a special offer.” 40% of those who watch the full video take the online survey and are then presented with an offer to purchase the services. Of those who have taken the survey and are presented with the offer to purchase, 4% make the purchase. The average purchase price is $200 with a cost (akin to cost of goods sold) to the company of $50. The Phone/Salesperson Customer Sales Journey: Web searchers are exposed to a search ad (impression) that primes them with personalized service (“talk to a representative who understands you”) before directing them to your website. At a cost of $0.60 CPC, 0.5% of those seeing the ad click through to a landing page that reinforces the personalized service and presents them with a short video about your services. Of those who get to the landing page, 40% watch the entire short video that continues to reinforce the ideas of personalized service. At the end of the video, customers are invited to call a phone number where a representative can provide them with a personalized offer. 5% of those who watch the video make the phone call and speak to a sales rep. The sales agents close (make a sale for) 25% of those who call. The average purchase price is $800 with a cost (akin to cost of goods sold) to the company of $200 and a sales commission of $200. NOTE: Use a top-down technique starting with 1,000,000 impressions to start.