Grаde Jаmes Mаdisоn's Public Relatiоns, Cоmmunication, and Charisma:Public relations and communication refer to the ability of a president to effectively connect with the American people, convey the president’s agenda and the current affairs of state to the public, and rally Americans in times of crisis. Presidents also sometimes make gaffes or slips in speech that can damage the presidency or unnerve the American people – you also need to consider if presidents make these mistakes. This category also asks you to consider the charisma of the president. In other words, is the president charming, likeable, personable, and photogenic/television-friendly. These qualities not only influence a president’s popularity, but also the president’s ability to establish a connection with the public and advance the presidential agenda.
Grаde Jаmes Mаdisоn's Integrity:Integrity refers tо the president’s hоnesty, lack of corruption, and strong moral principles (or the opposite of these things). You will be asked to examine if the president had scandals, underhanded dealings, or if they misled the American people. Consider whether the president made decisions guided by a strong moral compass or if they committed extra-legal abuses of power. Evaluate how the president’s integrity affected the person’s ability to effectively run the country (for example, was a personal scandal a distraction? Did political corruption prevent effective governance? Did a commitment to integrity actually limit the president’s power?).