Please determine the customer segmentation criteria to be ut…
Please determine the customer segmentation criteria to be utilized to segment a HCP (Health care professional) target group to promote a specific product via sales force. a) Average number of patients visiting the HCP’s office by month for a specific pathology related to your product b) Total sales of your product in your country c) Average gross margin of your product d) Prescription share of your product at HCP level Select one (1) correct answer below: