Please use the following information for the next 3 question…
Please use the following information for the next 3 questions. Reeses Peanut Butter Cups retail price point is $2.00. The firm sells the bars to grocery stores via a distributor which takes a 25% margin. Hershey’s total variable costs on the cups are $.40. It’s cost of goods sold is $.30. The retailer’s margin is 30%.